AI customer interviews, run with discipline.
Ship more research per project, without adding hours.
Lùc runs adaptive, AI-driven The Mom Test is a simple rule for interviews: ask about what people did, not what they think they'd do. Talk about their last real project, not a hypothetical one. Never put the answer inside the question, and treat a compliment as the noise it usually is. and People hire a product to make progress in a situation. A good interview finds that situation: the job someone needed done, what pushed them to act, and what held them back. Luc is built around that shape. interviews at volume, so research agencies turn interview hours from a billing cap into leverage.
What you can run with Lùc
Discovery at volume
Interview dozens of customers in the time a handful used to take.
The Mom Test, built in
Lùc asks what people did, not what they'd buy. Compliments and hypotheticals don't count as data.
Jobs-to-be-done, structured
Each answer maps to the job a customer is hiring for, what pushed them to act, and what held them back.
Digital product interviews
Walk users through an app or site and capture where they stall and what they reach for.
On-camera reactions On Roadmap
Computer vision reads an interviewee's facial expressions on camera and tracks them next to every answer in the admin view.